Education M&A and strategic advisory.

Primetrust Advisory guides owners, founders and investors through education's most important decisions. We combine hands-on education leadership, transaction experience and a trusted, discreet partnership to protect what you have built and keep it primed for what comes next.

Our advice comes from running education, not just studying it. We have built, led and run schools, universities and education businesses, so we understand not just how they change hands, but why they succeed in the first place. We guide owners, founders, boards and investors through the decisions that matter most, from the right strategy today to the right transaction when the time comes. We work with you only where we can make a real difference, never a step beyond.

Our advice comes from running education, not just studying it. We have built, led and run schools, universities and education businesses, so we understand not just how they change hands, but why they succeed in the first place. We guide owners, founders, boards and investors through the decisions that matter most, from the right strategy today to the right transaction when the time comes. We work with you only where we can make a real difference, never a step beyond.

Woman teaching
Woman teaching

WE HAVE SAT IN YOUR CHAIR

Most M&A advisors have studied education from the outside. We have run it from the inside. We know what it takes to balance quality with growth, to protect a reputation while scaling, and to keep an institution relevant as learners and their expectations change. That is why we read an education business differently. We can see what creates its value, and what could quietly erode it, long before any of it reaches the numbers.


Education businesses should not be sold by generalists. They should be guided by people who have done the job.

Most M&A advisors have studied education from the outside. We have run it from the inside. We know what it takes to balance quality with growth, to protect a reputation while scaling, and to keep an institution relevant as learners and their expectations change. That is why we read an education business differently. We can see what creates its value, and what could quietly erode it, long before any of it reaches the numbers.


Education businesses should not be sold by generalists. They should be guided by people who have done the job.

More Than a Transaction

An education business is rarely just an asset. Behind it stand a founder, a family and a leadership team, often decades of work. Around it are students, educators and a reputation built over years. Selling a school is not the same as selling a software company, and merging institutions is never only a financial exercise. We treat what you have built with the respect it has earned, and we keep sight of the people and the legacy behind every number.

An education business is rarely just an asset. Behind it stand a founder, a family and a leadership team, often decades of work. Around it are students, educators and a reputation built over years. Selling a school is not the same as selling a software company, and merging institutions is never only a financial exercise. We treat what you have built with the respect it has earned, and we keep sight of the people and the legacy behind every number.

You own an education business

Thinking about selling, raising capital or planning succession? We help you prepare, position and sell, on your terms and in confidence.

You own an education business

Thinking about selling, raising capital or planning succession? We help you prepare, position and sell, on your terms and in confidence.

You want to acquire or grow

An investor or group looking for the right targets? We map the market, build the relationships that open a conversation, and run a disciplined process. Integration and growth support afterwards, only if you want it.

You want to acquire or grow

An investor or group looking for the right targets? We map the market, build the relationships that open a conversation, and run a disciplined process. Integration and growth support afterwards, only if you want it.

You are weighing your options

Not ready to decide? Begin with a confidential, no-obligation view of where you stand and what is possible.

You are weighing your options

Not ready to decide? Begin with a confidential, no-obligation view of where you stand and what is possible.

Where Our Value Really Sits

Most advisors appear when a transaction begins and disappear when it closes. We work differently. Much of our value sits before a deal even has a name, in market intelligence, in finding and qualifying the right counterparties, and in the relationships that turn a quiet conversation into a real opportunity. Many of the best education transactions begin this way, long before any formal process. We engage where we add value and step back where we do not, so you are never committed to more than you need.


We support the stages where we add value. No more and no less.


Woman teaching
Woman teaching

Where Our Value Really Sits

Where Our Value Really Sits

Most advisors appear when a transaction begins and disappear when it closes. We work differently. Much of our value sits before a deal even has a name, in market intelligence, in finding and qualifying the right counterparties, and in the relationships that turn a quiet conversation into a real opportunity. Many of the best education transactions begin this way, long before any formal process. We engage where we add value and step back where we do not, so you are never committed to more than you need.

Most advisors appear when a transaction begins and disappear when it closes. We work differently. Much of our value sits before a deal even has a name, in market intelligence, in finding and qualifying the right counterparties, and in the relationships that turn a quiet conversation into a real opportunity. Many of the best education transactions begin this way, long before any formal process. We engage where we add value and step back where we do not, so you are never committed to more than you need.

We support the stages where we add value. No more and no less.

The Journey, As Far As It Serves You

Strategy

See the path clearly and act from strength.

Strategy

See the path clearly and act from strength.

Prepare

Strengthen the organisation and create the right opportunities.

Prepare

Strengthen the organisation and create the right opportunities.

Transact

Bring the right parties together and achieve the right outcome.

Transact

Bring the right parties together and achieve the right outcome.

Grow

Where it adds value, realise the full potential of what comes next. Always optional.

Grow

Where it adds value, realise the full potential of what comes next. Always optional.

Experience That Travels

Our advisors have led and guided education transactions across Europe and the Americas, on both sides of the table, from founder-led institutions to large education groups. What we offer is not a headline figure, but experience you can draw on from the very first conversation.

Our advisors have led and guided education transactions across Europe and the Americas, on both sides of the table, from founder-led institutions to large education groups. What we offer is not a headline figure, but experience you can draw on from the very first conversation.